There are three major characteristics of the Millennial group: 1) They are racially and ethnically diverse, 2) They are extremely independent because of divorce. We do not measure success by dollars. We measure it by our experiences and happiness. * We enjoy travelling more than tourism. We like to go someplace new. That said, there are characteristics common to the generation that are critical but I feel these seven really provide a good insight into Gen Y.


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This is a generation that will read the reviews, check out what others have to say and visit as many as 12 different websites to compare prices, products and offers. Think about the work they characteristics of generation y doing when it comes to picking out a college.

What are the common characteristics of Generation Y? - Quora

Beyond being authentic, brands should entertain and surprise. Millennials are looking for more than just the same old sales pitch. Then start to roll those elements into your messaging.

I know I characteristics of generation y seven, but because I value and appreciate your time, I wanted to throw one more into the mix. Millennials expect an elevated level of customization and personalization.


Key word here is expect. This group is willing to share information with organizations but in return they want a more intimate level of service and a deeper level of understanding of them as customers.

Generation Y Characteristics | Generation Y

Hopefully this helps, but knowing this list is really just the first step. Utilizing these points into your ongoing plans — that is the characteristics of generation y key. This post is excerpted from The Rise of the Millennials research study and presentation.

Click here to find out about receiving this presentation at your school.

After this lesson, test your new knowledge with our quiz questions. What is Generation Y? Generation Y are a group of people born during the '80s and the early '90s.


The name is based on Generation X, which is the peer group that came before them. Generation Y people may be known as echo boomers because characteristics of generation y are the children of baby boomers, or someone who was born during the period of increased birth rates characteristics of generation y occurred between and Love them or hate them this generation is here to stay and will continue to make ground roads within business.

Here are some of the main characteristics to define Generation Y. Get to know them well as they will someday be heading up the businesses we are all part of.

Generation Y were born into an emerging world characteristics of generation y technology and have grown up surrounded by smart phones, laptops, tablets and other gadgets.

As a generation people are constantly plugged into technology and it becomes an essential aspect of the generations life.

Generation Y Characteristics

Generation Y prefer to communicate more quickly and effectively via email, social networks or text messaging as opposed to traditional means of communication. The characteristics of generation y are also attracted to organisations where technology is are the forefront of the companies ethos.

We like to go someplace new and try to immerse ourselves in it and understand society there, rather than just going to the museums and taking pictures of ourselves with the Eiffel Tower.