What is a SEO Audit, and How Can It Help Your Business?
A technical SEO Audit should clearly highlight the changes that need to be made to your website to meet Google’s demands for a ‘high-quality’ website. We provide that type of analysis, and you can buy a report online.
Meeting these demands is the first step in successfully driving more traffic and sales through your website from Google organic search.
If you fail to meet Google’s requirements your company website will not gain long-term traction in Google search engine results pages.
Google organic search has sent this Hobo site around 5 million new visitors, for free, since I launched Hobo in 2006. That’s a result of Google.co.uk ranking us on the first page or thereabouts of organic listings out of millions of competing pages for terms like ‘SEO’ and ‘link building’- to name a few of the keywords we rank high for.
We also hit the front page of Reddit in 2015 because of our own successful content marketing strategy.
Our rankings and content marketing strategy are interlinked, and to achieve those results, we had to jump through a lot of hoops.
As the image below illustrates, we had record organic traffic levels over the last year, following the same advice we present as services to clients.
We use content marketing, search engine optimisation and natural link building strategies to drive ‘free’ or, more accurately, ‘unpaid’ Google (and Bing) organic traffic – as this type of activity is exactly what Google says, on record, wants to reward. Bing, also, has quality guidelines that should be met.
As a result of this strategy, we have never had to use any method of traditional paid advertising to drive traffic to this site in ten years.
Getting a substantial amount of unpaid traffic from Google, despite the search engine giant’s constant algorithm changes, is no simple feat.
We provide this strategy, experience, knowledge and my data reports (which I use to coordinate projects) as SEO audit services to businesses all around the world that need it.
Our professional SEO audit services are tailored for any English language business, and can be tailored to small business websites or large, multi-national e-commerce websites. We have clients of both kinds in the UK, the United States, Canada, Australia and New Zealand to name but a few.
In fact – we recently got this feedback from our audit service on a site with millions of pages:
Thanks for this. I did a few of these with a number of companies as a test and the way you have approached it is easily most impressive. I would like to talk about a larger ongoing relationship to help us build a killer strategy. As you can see we are a pretty complex beast. [Sep 2015]
Why You Are Here
If you’ve come to this page, you’re looking for expert SEO advice how to make your site rank higher in Google, so you can make more profit from your business on the web. For that to happen, you’ll need a snapshot of your current web marketing efforts, compared with your competition for the key phrases you want to rank high for.
You’ll need to know the signals of quality and relevance that are missing from your site, the quality signals that Google looks for when deciding which page to rank above another page in its SERPs (Search Engine Results Pages).
You need a ‘search engine optimisation audit’.
And not just a generic SEO report – you need one tailored specifically to YOUR site and YOUR niche.
We can deliver that report for you in around 5 working days, dependant on site size, and offer very clear instructions on the changes that need to be made to your website and individual pages to improve organic, or natural, unpaid traffic from Google.
My team can cost and deploy a project for you based on this analysis, OR your in-house team can carry out the work, with our support, and our online reports, if need be.
We can help your business make more money from your web marketing efforts by helping you understand how Google judges the quality of your website based on extensive analysis of your website and wider marketing activity (a ‘reflection’ of which can be found online).
We optimise websites to get more traffic from Google. To do that without risk, we must adhere to Google’s terms of competition for you, and our own protection, and we aim from the very outset to ensure you fully understand HOW we legitimately drive that unpaid organic traffic to your site.