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Marketing by Carl McDaniel, Joseph F. Hair and Charles W. Lamb (, Hardcover) | eBay
All of these statements about global marketing 6th edition lamb are true. Marketing 6th edition lamb of the following statements describes one of the benefits of increased global marketing? Millions of Americans have filled jobs created by imports and production shifts abroad.
Because of world trade, inflation is less likely to arrest economic growth. Because jobs are threatened by exports, employers are issuing pay-cut demands to their workers. Export jobs typically pay less money than other jobs.
None of the statements describes an advantage derived from the increase in global marketing. Which of the following statements about multinational firms is true?
Multinationals typically do not change marketing 6th edition lamb methods of reaching their global markets if they are successful with their initial strategy.
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