Marks of Excellence presents a thorough exploration of the trademark: its history, development, style, classification, and modern relevance. Marks of excellence: the history and taxonomy of trademarks / Per Mollerup A revised and expanded edition of the best-selling Marks of Excellence title. Marks of Excellence: The History and Taxonomy of Trademarks by Per Mollerup and a great selection of similar Used, New and Collectible Books available now.
|Published:||8 January 2014|
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This takes us beyond mere recognition or subjective response to a formalized level in which we may sort the 'letter marks' in a logo into a number of categories The book may be used by students as an introduction to communication theory and as a good example of the application per mollerup marks of excellence such theories to graphic design practice.
It will be useful to designers Nov 29, Amanda rated it liked it Honestly, the imagery and layout of this book are amazing - the content, however, is not. A lot of it is very confusing - that is, Per Mollerup is kind enough to quote philosophers who went so far as to create their own words for things that were better just explained and as far as I can tell, have not ever entered common linguistic usage.
The book includes extensive discussion of its origins in heraldry, monograms, owner's marks and certificates of origins, and also contains a comprehensive taxonomy of trademarks and an alphabetical index per mollerup marks of excellence trademark themes.
The text covers every aspect of the trademark, its history, development, style, classification and relevance in today's world. A brief history is given of the origins of the trademark in heraldry, monograms, owner's marks and certificates of origin.
The proceeding chapters explore corporate identity and communication design with an emphasis on sign theory.
The core of the book is a comprehensive classification of trademarks covering name marks, abbreviations and all kinds of picture marks. This is followed by an alphabetical index of trademark themes from animals to word puzzles. The core of the book is a comprehensive per mollerup marks of excellence wordmarks, monograms, and all kinds of symbols and emblems.
Also included is an alphabetical index of trademark themes: